Search engine marketing (SEM) is a form of online marketing that focuses on the promotion of websites and the keywords that people use to find them.

SEM agencies offer a range of services that can help your business to reach its target audience, including:

Search engine optimization (SEO) – Increasing the number of visitors to your website by optimising it for search engines such as Google and Bing. This requires web development and search engine ranking techniques.

Pay-per-click advertising (PPC) – Offering ads to potential customers who are searching on Google or another search engine. This can be managed through an agency or directly via an account with Google AdWords.

Social media management – Managing social media accounts including Facebook, Twitter, YouTube and LinkedIn in order to increase brand awareness and generate leads for your business.

The purpose of SEM marketing is to generate leads and sales. The objective is to drive traffic and conversions from the search engine marketing (SEM) space. SEM provides businesses with a way to stand out from their competitors in the online marketplace by using search engines as a platform for attracting potential customers. By increasing brand awareness and improving website traffic, SEM can help you gain new customers and generate revenue for your business.